Vitali Wellness
UX/UI Designer
Tools: Figma, Photoshop
Overview
Vitali Wellness is a longevity-focused startup dedicated to helping users optimize their health through personalized insights. As the UX/UI Designer, I collaborated directly with the CEO to shape the platform’s digital experience, ensuring a seamless and engaging interface for its target audience.
Challenge
The platform needed to present complex health and wellness data in an intuitive, user-friendly way while differentiating itself from competitors. Users required a clear, engaging experience that simplified wellness tracking without sacrificing depth.
Approach
Research & Strategy
- Conducted in-depth competitive research to analyze key players in the wellness industry.
- Identified trends, best practices, and opportunities for differentiation.
- Developed strategic design solutions that enhanced usability and positioned the product effectively in the market.
Pitch Deck Preview
Wireframing & Prototyping
- Created low-fidelity wireframes to map out user flows and establish a strong UX foundation.
- Designed high-fidelity prototypes that aligned with both business goals and user needs.
- Ensured a consistent and intuitive experience across all product touchpoints.
Design System and UI Enhancements
- Developed a comprehensive design system to streamline the developer handoff.
- Defined color codes, font styles, and reusable UI components (e.g., navigation sidebar, health metric buttons, fitness tracking elements).
- Improved CTA placements and interactions to enhance user engagement.
Final Solution
The redesigned platform offers a cohesive, accessible, and user-friendly wellness tracking experience. By incorporating consistent design patterns and valuable features like vitals trends and nutrition metrics, the platform supports both new users and long-term engagement.
This project deepened my understanding of balancing business objectives with user needs, ensuring that design decisions drive both usability and strategic differentiation in a competitive market.