NBCUniversal | Kate Popky Portfolio

NBCUniversal, E! Entertainment

Creative Design Intern

Tools: Photoshop, Illustrator, AfterEffects, AirTable, Lightbox

I work with the E! Design team at NBCUniversal. I mainly design promotional media assets like email communications, app & TV interfaces, and social content using key art from shows including Wicked, Snoop Dogg's Fatherhood, The Real Housewives, and Love Island. I contribute to logo ideation for new shows, and three of my designs have been selected as final show logos.

I specialize in designing CRM assets for my team, managing the execution of multiple designs each month through AirTable entries. By leveraging existing key art, I create visually engaging email communications and in-app interstitials. My team's design process involves stakeholder collaboration for feedback, ensuring that the final assets align with goals before being handed off to the development team for implementation.

CRM ASSET AND EMAIL DEVELOPMENT

E!-2024_CRM_OneApp_Interstitial_SnoopFatherhood_061224.png

E!-2024_CRM_OneApp_Interstitial_Wicked_112024.png

SHOW CONCEPT PITCH

Throughout the internship, teams of interns worked on 'show pitches,' coming up with ideas for new original shows for NBCUniveral's various brands of cable and streaming platforms. My team worked on a show idea for Syfy called 'Glitched,' creating a concept pitch, marketing, finances, and operational info. I worked primarily on creating a show logo and ideating what the marketing campaign would look like across social media and web interfaces.